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Here at Jaguar Houston Central, we've been treated to lots of exciting news from our favorite British automaker such as new Jaguar models, innovative technology and many other developments. At the Geneva Motor Show in Switzerland this month, the Jaguar brand announced that they're developing a compact sports sedan called the Jaguar XE and will feature the brand's new aluminum style found on the C-X17 crossover concept and the first of a…

One of the perks of representing a luxury automaker such as Jaguar means that we can enjoy the benefit of offering vehicles with both a premium feel and performance. But unlike some other car manufacturers who have specific "lines" of sport models, Jaguar hasn't really done that. Until now.

We're set to get our first look at the a sportified XF at the Geneva Motor Show coming up next week. Called the XF…

We don't get as severe weather here in Houston, TX as the folks up in Yukon, Canada do, but it's comforting to know that the new Jaguar vehicles we carry here in Jaguar Houston Central have the capacity to serve drivers in severe conditions, while still maintaining their cool.

Honesty's a given here, but if you'd like some physical evidence, we've got it here for you. Check out this Jaguar…

What is it that makes British men the perfect movie villains? Is it the intelligent accent? The sophisticated look? The opulent lifestyle?

Whatever it is, actors like Tom Hiddleston, Mark Strong, and Sir Ben Kingsley all exemplify this evil persona. Now jaguar is looking to capitalize in its upcoming Super Bowl ad.

The company released a teaser for next weekend's commercial that has everything from mansions, to helicopters, to sexy shots of the new…

It's been an exciting year for all of us here at Jaguar Houston Central and 2014 is looking to offer even more in terms of excitement and advancement! If you haven't heard the news, there's a new president for Jaguar Land Rover North America and he's had experience with competing luxury automakers. This bodes well for the future and it'll be quite the thrill so see how we get there…

While you'd expect luxury to be a big ticket item for premium car brands, performance and tuning is also important. Luckily, this isn't so much of a problem for Jaguar, given the advent of models like the F-TYPE, which on top of being nimble, is quite a pretty kitty.

Jaguar's mastered its ability to craft luxurious, powerful new Jaguar vehicles; that's a fact. Taking on new challenges is part of what keeps the brand name strong, and one of the most recent and relevant challenges is its new take on creating its first-ever utility vehicle.

Back in September, we mentioned this venture when Jaguar's C-X17 Concept debuted at the Frankfurt Motor Show. After seeing the C-X17 Concept, which was armored in…

Earlier this month, we here at Jaguar Houston Central spoke briefly on our blog about the imminent debut of the coupe version of the popular roadster convertible.  Well, the wait is now over, as a few days ago the sporty vehicle made its debut in LA.

The F-Type Coupe lived up to the expectations in terms of the style, and the breathtaking lines of the vehicle are complimented by two separate boosted versions that each...

November is always a big month for automakers. Auto shows are springing up around the world at SEMA in Las Vegas, the L.A. Auto Show in California, and the Tokyo Auto Show gearing up in Japan. Obviously Jaguar will have a part to play in at several of these events, but we recently learned that the Auto Show in Los Angeles will be the focus as a new vehicle is to be debuted by...

Big things are happening in the luxury and performance segment of the automotive industry these days. It's almost like an arms race to see which companies can build their cars bigger, better, faster, and more powerful. After several companies like Mercedes, Audi, BMW and even Maserati announced that they would soon be introducing entry-level four-door sedans to their lineups, it is only natural for Jaguar to jump in the game.