The name Lana Del Ray should be familiar to Jaguar fans in the Houston area. If you recall, she is the singer who partnered with the British automaker last summer to collaborate on a television spot for a new Jaguar vehicle being added to the lineup. Well, it appears that the collaboration is bearing fruit in the form of a new ad for the greatly anticipated Jaguar F-Type which was already sold-out before it got the chance to make it to our dealership.
In the new F-Type ad, Lana Del Ray performs a song titled "Burning Desire". Her deep voice and sultry performance are voiced over images of the F-Type racing around tight bends on desert roads. Del Ray sings of wind in her hair and pushing it to the limit as the F-Type sprints faster and faster. For a 3-minute commercial we have to say that Jaguar really outdid itself because we already burning with desire for this sports car after only watching the ad once.
With Del Ray cast in black and white, she looks like she stepped out of a 30s jazz club. While the commercial harkened back to yesteryear, the F-Type is anything but classic. The standard F-Type setup comes with a 3.0-liter supercharged V6 engine that is practically bursting with 340 horsepower.
While there is a waiting list for interested drivers, you can build and price your own F-Type on the Jaguar USA website. For any other questions, stop by our showroom located at 7025 Old Katy Road Houston, TX 77024. You can explore our extensive selection of new and used Jaguar models in Houston and speak to our expert staff about all the financing options available to you.